CHS Brand Awareness Campaign

CHS Brand Awareness Campaign

Hope is here! Healing is here! Have you noticed any new CHS advertisements around the state—specifically in the Black Hills area? Our research has shown that CHS is well-known in the Sioux Falls area and less known in the Black Hills.

Our transformation of the new Rapid City campus will allow us to serve more children and families in the area and to provide services efficiently and effectively. But to help more people, we must let the public know who we are and the services we provide—and that CHS is the place for hope and healing.

In an effort to promote our organization positively and increase our visibility to the public, the Marketing team has created a Brand Awareness campaign that officially launched on April 1, 2025.

A variety of marketing materials—TV commercials, radio spots, billboards, print, social media and digital ads—have been produced for the campaign. See a few examples below.

Billboard: Watch for our two billboards in the Rapid City area. The first one is located off I90 at mile marker 68.35. The other is at 1607 West Main Street, commonly known as the Gap.

Print Ads: CHS will run ads in South Dakota Magazine and other places like the Black Hills Community Theatre playbill and Rapid City Elevate’s publication.

Social Media and Digital Ads: Here are some of the ads you may see circulating the web.

TV Commercials: We have four different TV spots running on cable. You can watch each of them here.

SDPB Radio Spot: If you listen to SDPB radio, expect to hear some CHS ads here as well.